Research, Analytics & Insight

We conduct deep-dive research to test our hypotheses, measure brands and inspire innovative technical brand experiences.  Research, analytics and insight are central to rigorous brand strategy, creation and management.


Translating consumer insights and big data into concrete initiatives that drive above-market growth.

Our capabilities include brand audits, brand equity measurement, customer journey and experience audits, customer segmentation, portfolio strategy and rationalisation, driver of choice analysis, ethnography, consumer co-creation and qualitative research and semiotics.

These powerful tools can help you understand where your organization is now, and how to grow. 

Our goal is to help our clients develop a set of practical and interlocking capabilities that reveal—and maximize the profitable use of—the data appropriate to their situation. We do this by:

  • Discovering insights by analyzing multiple data sources. We identify and source both relevant internal and external data, and help upgrade the necessary IT infrastructure. We focus on speed to deliver consumer insights quickly, sometimes in as little as 10 days.
  • Designing programs based on the insights generated. We work with leaders and frontline users to develop internal processes and incentives as well as a culture that uses insights for profitable decision making. We build prediction and optimization models, for example, to focus on the biggest drivers of value. These models balance complexity with ease of use. In setting up programs, our aim is to create an ongoing “insights factory.”
  • Delivering insights-driven growth for the short- and long-term. We develop simple tools for the front line and provide training in how to use them to extract meaningful insights from complex data sets. Our state-of-the-art, ISO-certified data center in Atlanta provides IT and data-support infrastructure. Our teams are fluent in a wide range of crucial software languages.