Fueledby
Ambitious operators
A global transformation company. We unite applied AI, industrial operations, ERP and platform engineering to help ambitious businesses move with conviction.
FueledBy is a global transformation company
We build the systems that ambitious operators actually run their business on — applied AI and agents, OT and industrial IoT, connected ERP, vertical industry platforms and the platform engineering that makes everything else move faster.
Engineering, design and strategy in one team, with senior practitioners on every engagement. Big enough to deliver, small enough that you know who built what.
Disciplines & capabilities

Applied AI & Agents
Production AI — agents, RAG, evals and MLOps with the guardrails enterprise teams need to put models in front of customers and regulators.
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OT & Industrial IoT
Operational technology, industrial IoT and Industry 4.0 — connecting plants, products and field operations to the systems that run the business.
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Connected ERP
Finance, operations, supply chain and reporting on a single platform — designed around how the company actually runs, not the demo screen.
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Industry Platforms
Vertical platforms for financial services, manufacturing, energy and retail — built on the operating models that make each industry distinct.
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Machine Learning
Forecasting, optimisation and decision systems running in production — built with observability, drift detection and an on-call rota.
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Research & Insight
Deep‑dive research that tests hypotheses, measures markets and turns consumer insight into action across every other discipline.
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Innovation & Product Design
Concept through launch for new digital products and services — grounded in whether real customers would notice, pay for or recommend the work.
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Design & Creative
Visual systems, interfaces and content for digital channels — bringing brands to life through effective, distinctive creative work.
Learn more →We're fueled by four values
Four principles that shape how we collaborate, how we work for our clients, and the kind of company we build together.
Creative
We embrace ideas and are curious. We use our skills of analysis and insight to uncover opportunity.
Adaptable
We are flexible in our approach and value diversity of opinions, ideas, skills and perspectives.
Positive
We are optimists. We value truth and ideas that create affinity, benefit and advocacy.
Entrepreneurial
We are imaginative, take initiative and risks in order to create better results.
FueledBy — measurable advantage where it counts
We work where the economics actually move: AI systems making thousands of decisions a day, plants and field operations connected to the systems running the business, platforms shaped by the operating model of the industry they serve. Strategy and engineering in one team, instrumented from day one.